Blog Archives

Understanding modern buyer flow

Every morning when I wake up I immediately turn over and look at my phone for any emails that came in over the night. Without fail I typically have 5-6 emails from various brands and companies who send me an

Posted in Marketing, Strategy

How relationship based marketing works

I have talked many times here about my relationship based marketing approach. Somehow my career has always consisted of B2B marketing. In this world relationships matter a lot. Not that they don’t matter in consumer marketing, but with a target

Posted in Marketing

Thoughts on American Innovation

Typically in this space I try to focus on marketing and communication related topics. There are a number of other things that make up my day I leave out. For instance I frequently joke that I probably know more about

Posted in Marketing

Why relationships matter most in marketing

For a couple of years now I’ve been promoting what I call relational marketing. If you have never read this blog, essentially I take the approach of building and maintaining positive personal relationships with customers in non-direct sales type of

Posted in Marketing Tagged with: ,

Does social media make us more connected?

If you ever read this blog you know that I am a bit fascinated with a phenomenon known as Dunbar’s number, developed by Robin Dunbar. Again, for about the 20th time here, Dunbar’s number represents the maximum number of personal

Posted in Communication, Marketing Tagged with: , ,

Revolution 2.0

Recently the Egyptian revolutions have caused a lot of people to question what impact social media has in modern uprisings. Does it have the power to pull together and motivate like-minded people or are we reading too much into the

Posted in Marketing Tagged with:

My Personal Strategy: Relational Marketing

Recently I was asked to describe my marketing philosophy and strategy. I decided instead of only responding to that person I would share here as well. I have spent the past 10 years of my life as a marketer. In

Posted in Marketing Tagged with: ,

Social media hates you

I like to pick up a few social media consulting gigs from time to time. I do this less for the money and more for the challenge of looking at another business situation and analyzing how they can create better

Posted in Marketing Tagged with: ,

What should I do?

So I am going to take a break in the middle of my communicating better series to discuss something a little more timely. This unlike most of my other post is from the heart, not the head. Nike this week,

Posted in Marketing

What we create when we communicate

Sorry for the long delay. This is the second in the communicating better series. Last time I looked at ethics in communications. As always feel free to drop comments here, on twitter or verbally and I can assure you it

Posted in Communication, Marketing Tagged with:

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