Blog Archives

The problem with being good enough

I’ve worked closely with a lot of companies over the years. Often I hear them expressing the desire to just make the work good enough. People feel there is too much to do to reach perfection on any one project.

Posted in Strategy

Changing the conversation, not the channel

In my 10 or so years in marketing and communications the one principle that I have lived by above all is “if you do not like what people are saying, change the conversation”. Naturally our instinct is to change the

Posted in Communication, Strategy

Understanding modern buyer flow

Every morning when I wake up I immediately turn over and look at my phone for any emails that came in over the night. Without fail I typically have 5-6 emails from various brands and companies who send me an

Posted in Marketing, Strategy

How relationship based marketing works

I have talked many times here about my relationship based marketing approach. Somehow my career has always consisted of B2B marketing. In this world relationships matter a lot. Not that they don’t matter in consumer marketing, but with a target

Posted in Marketing

Thoughts on American Innovation

Typically in this space I try to focus on marketing and communication related topics. There are a number of other things that make up my day I leave out. For instance I frequently joke that I probably know more about

Posted in Marketing

Why relationships matter most in marketing

For a couple of years now I’ve been promoting what I call relational marketing. If you have never read this blog, essentially I take the approach of building and maintaining positive personal relationships with customers in non-direct sales type of

Posted in Marketing Tagged with: ,

Does social media make us more connected?

If you ever read this blog you know that I am a bit fascinated with a phenomenon known as Dunbar’s number, developed by Robin Dunbar. Again, for about the 20th time here, Dunbar’s number represents the maximum number of personal

Posted in Communication, Marketing Tagged with: , ,

Revolution 2.0

Recently the Egyptian revolutions have caused a lot of people to question what impact social media has in modern uprisings. Does it have the power to pull together and motivate like-minded people or are we reading too much into the

Posted in Marketing Tagged with:

My Personal Strategy: Relational Marketing

Recently I was asked to describe my marketing philosophy and strategy. I decided instead of only responding to that person I would share here as well. I have spent the past 10 years of my life as a marketer. In

Posted in Marketing Tagged with: ,

The local paper problem

Someone told me once that it might be a bad idea as a communications professional to talk bad about the primary newspaper in the state. I apparently didn’t listen. It is not fair of me however to put them down

Posted in Communication Tagged with:

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